The more places I see, the more it reinforces how incredibly important personality becomes in a restaurant. Branded chains drown under a wave of greying conformity, no matter how brightly coloured their arches. Mom & Pop places should have personality oozing given their independence and owner/operator control, but too often they make no statement at all and end up just as grey and forgettable as the generica.
In any endeavour where you want to have people take away positive memories and experiences , you can't do that unless somebody somewhere in the organisation puts a big old stake in the ground and says This is what we are about. It doesn't have to be complex (it's usually better not) or be grand, but as long as you have something concrete to hang your business, band or restaurant off that's what matters and it's what will lift you out of the murky depths of average.
The Bird had it in spades for me. It's an idiosyncratic pub just South of Jackson, Wyoming. Opened in 2010 by two New Yorkers via Berlin it's become the #1 Restaurant on Tripadvisor in Jackson (all this I found out after the fact as I was tipped off by some locals from my namesake town earlier in the day when I enquired 'who makes the best burgers around here' and got told, "Hands down, The Bird").